Fashion Assembly Line

Specializing in development, design, and production, The Fashion Assembly Line (F.A.L.) works with established companies in the Jewelry market. F.A.L is a US Based female run company with factories located in China. Director Wendy Richmond resides in Los Angeles making for real time communication and providing competitive intelligence through overseas developement and production with her two partners. F.A.L. is committed to developing the best sample line for your brand, while satisfying your production expectations when it comes to quality level, lead time and budget.

Today, F.A.L. employs the perfect mix of design, production and administrative intelligence personnel, who together, strive to make your experience in this highly competitive market the most seamless and profitable it can be.

Here are some of the advantages we offer:
  • Access to the largest gem house in China
  • Custom gem cuts
  • Design: collections, supplements, or items
  • Sample development from either physical pieces or spec sheets
  • Production in brass and sterling bases
  • 14k and diamonds
  • Cads that lead to sampling
  • Showroom referrals

About Us

Wendy Richmond, Director of F.A.L., has over two decades of experience in the fashion world. She was the founder and creative director of Sparkling Sage Jewelry, sold at finer boutiques and major department stores worldwide. Since its inception in 1999, Sparkling Sage has been featured in hundreds of major fashion magazines from In Style to Elle. After selling Sparkling Sage, Wendy was brought on to oversee design, sampling and production for one of LA’s largest jewelry licensing manufactures working with clients including Disney, Steve Madden Jewelry, Kitson. Spending time overseas with those factories gave her the knowledge and insight she brings to her clients at F.A.L. today. She has created everything from initial concepts to specific designs targeted for their respective customers. With this vast knowledge of technical design and production, Mrs. Richmond moved onto her next venture, F.A.L.

Fashion Assembly Line                       Westwood, CA 90024           Phone: 323.270.2929